Horse Sale Video Tips

Even if you’re just taping conformation shots of your horse, it’s still best to put the camcorder on a tripod. Journal photo Even if you’re just taping conformation shots of your horse, it’s still best to put the camcorder on a tripod. Journal photo

October 17, 2017
Horse Sale Video Tips
Ten tips on how to get the most out of your online horse sale video.

From The American Quarter Horse Journal

Today, videos of sale horses are the norm not the exception. Buyers just expect them.

You don’t have to be an Oscar-winning videographer or a technogeek to create a successful online sale video.

Here are 10 tips to get you started:

No. 1 – Capture the Horse

If possible, it’s best to have the video include the horse in the show pen and working at home. Even a video of the horse running around the pasture works well.
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No. 2 – Clean Up

If you’re shooting outside a show environment, it is extremely important to dress yourself and the horse as if going to a show. The horse should be in top condition and looking his absolute best. Clean him up, groom him, clip him and make him look as good as possible.

No. 3 – Shoot Outside

Shooting video follows the same principles as still photography: You’re better off shooting in the early morning or late afternoon sun. Shooting in the middle of the day will have the sun shining straight down the horse’s back, causing his sides to be in shadow. Plus, the morning or evening sun will cast a nice golden hue, and the shadows won’t be as harsh.
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No. 4 – Use a Tripod

The less camera movement the better when shooting a video. Even if you’re just taping conformation shots of your horse, it’s still best to put the camcorder on a tripod. Not only does this make the video smoother and easier to watch, it will also keep the video’s file size smaller if you plan on posting it online. The file size is smaller because when the camera is perfectly still, the encoder sees the background as a still picture. Anything that moves in the frame has to be re-encoded, but if only the horse is moving, the computer doesn’t have to redraw the background.

No. 5 – Use Zoom Sparingly

The less use of the zoom control the better. Zooming in and out will distract the viewer’s attention away from the horse. Preferably, be zoomed in as close to the horse as possible and stay there.

Continue reading more about capturing the perfect horse sale video on AQHA Daily.